POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale. There are many types of POSMs which are used by companies for their advertising campaigns. Some of them include Posters, Dangler, Dummy Boxes, Shelf Branding, Shelf Talker, Leaflets & Leaflets Dispenser, Wobblers, etc. All these POSMs are deployed on POP or POS.
Galaxy Signage in terms of P.O.S.M:
Galaxy Signages provide various types of retail display
and signage services in Gurgaon Delhi NCR Noida and other locations POSM
display is the products of Galaxy Signages POSM display are.
Point of Sale materials (POSM) is used for
performing marketing presentations, campaigns, and exhibitions. As an effective
advertising tool, however throughout and accurately presented Point of sale
materials(POSM) promote the brand and attract customer attention. Due to their
engaging and instructive nature, POSM can motivate buying openly at the point
of sale.